Advertising (2)

08 Feb 2008

By therecord

Information and Rates 2012

Gross Rates and Sizes (Effective 1/1/12 – 31/12/12)
The Record Advertising Specifications

MINIMUM SIZE: Any ad smaller than 1/16 of a page will be placed in the classified section.

CLOSING DATES: Space reservations must be made 2 weeks prior to issue date. Emailed ads must be received 7 days prior to issue date.

NON-STANDARD: Ads in non-standard sizes are priced at $10/col. cm.

SPECIAL FEATURES: For more information on special features on our Web site advertising, call 9220 5900. The Record reserves the right to reject or cancel advertising for any reason deemed appropriate. The Record does not verify promises made by our advertisers.

B/W Rates:              Full page:  $1732.00 exc. GST
                                Half page:  $995.00 exc. GST
                           Quarter page:  $550.00 exc. GST
                             Eighth page:  $255.00 exc. GST
                         Sixteenth page:  $125.00 exc. GST


Colour Rates:            Full page:  $2165.00 exc. GST
                                 Half page:  $1243.00 exc. GST
                            Quarter page:  $687.50 exc. GST
                              Eighth page:  $281.25 exc. GST
                          Sixteenth page:  $156.25 exc. GST

Advertisement Dimensions*: Width x Height

Material Submission

Advertisements should be submitted in one of the following formats: Portable Document Format (PDF), Tagged Image File Format (TIFF), Encapsulated Postscript Format (EPS), or as a high-quality image format such as JPG or BMP.

The Record publishes at 200dpi with a newsprint CMYK process – newsprint is off-white, dictating that colours should be slightly lighter than intended, i.e. just perceptible to the eye.

Advertisement art should be submitted no later than Thursday the week before publication. The email address to which it must be submitted is: Other digital media is also accepted, e.g. CD or DVD. Artwork submitted on paper will not be accepted.

Design Surcharge

The Record can design basic advertisements for clients. The text needs to be submitted as it is to be laid out either by fax or electronically. Acceptable formats include Microsoft Word, or a clearly formatted email. This design service attracts a 10% surcharge and advertisements need to be submitted no later than noon of the Wednesday the week before publication.

MS Word Documents Advertisements submitted ready to print in Microsoft Word format will accrue a 10% surcharge. The Record accepts no liability for differences in the layout of advertisements appearing on the page. Microsoft Word is not typesetting software and the formatting from machine to machine may vary. Accepting advertisements in Word format attracts a 10% surcharge.


The deadlines for advertisement art submissions is no later than noon Thursday the week before publication. The exception is for advertisements needing to be designed, as mentioned under the heading design surcharge. These need to be submitted no later than noon Wednesday the week before publication. Address Advertisement art must be submitted digitally. It may be emailed to: Other digital media, such as CDs or DVDs, may be delivered to 21 Victoria Square, Perth, or posted to PO Box 3075, Adelaide Tce, Perth WA 6832. Advertisement text for design may be emailed, or
faxed to: (08) 9325 4580. The Record cannot accept content information via phone.


Classified ads are booked via email to:, by telephone on: (08) 9220 5900, or fax on: (08) 9325 4508. Client details that must be submitted include name, telephone number, billing address, and period of booking. Pricing for classified ads is based on a per line basis – $4.40 for the first eight words, plus $1.10 per four words thereafter. Payment can be made by credit card (over the phone), by cheque or money order on receipt of invoice. The deadline for publication is Friday noon the week before publication.


All inserts must be authorised through the production manager prior to insertion. Please allow two weeks.
1. Inserts must arrive at Rural Press no later that 4pm of the day prior to the date of publication. Deliveries
must be made to:
        Rural Press
        7 Rafferty Close
        Western Australia, 6210
2. Inserts are to be labelled with publication date, insert name and the publication into which it is to be inserted.
3. It is vitally important that inserts into The Record are no too thick. This will prevent distribution and the inserts will be disgarded. Please ask for the Rural Press Insert Specification document. The Record is published weekly and goes to press every Tuesday afternoon. Distribution follows on the Wednesday immediately after printing. Distributing inserts is a more convoluted process than advertising on page. Timing is important so it is necessary to liaise with the production manager. Feel free to contact The Record for further information on: (08) 9227 7080.